Let’s End Alzheimer’s Together
Shop Cutco Limited-Edition Purple Products and help fund care, support and research across the nationwide network of Alzheimer's Association chapters.
From June 1 through June 30, 2026, 10% of every Cutco Purple Product purchase will go to the Alzheimer’s Association, with a minimum guaranteed donation of $100,000. Your purchase supports local chapters based on where you buy. Explore the collection, learn about their mission and find a chapter near you.
Meet the Alzheimer’s Association
The Alzheimer’s Association is the leading voluntary health organization in Alzheimer’s care, support and research. Founded in 1980 by a group of family caregivers and individuals interested in research, the Association includes a Home Office in Chicago, a public policy office in Washington, D.C., and a presence in communities across the country.
Over 7 million Americans are living with Alzheimer’s and nearly 13 million Americans provide unpaid care for people with Alzheimer’s or other dementia. The Alzheimer’s Association addresses this crisis by providing education and support to the millions who face dementia every day, while advancing critical research toward methods of treatment, prevention and, ultimately, a cure.
Care & Support
They work on a national and local level to provide care and support for all those affected by Alzheimer’s and all other dementia.
Research
As the largest nonprofit funder of Alzheimer’s research, the Association is committed to advancing vital research toward methods of treatment, prevention and, ultimately, a cure.
Advocacy
The Association is the leading voice for Alzheimer’s disease advocacy, fighting for critical Alzheimer’s research and care initiatives at the state and federal level.
Limited-Edition Purple. Unlimited Impact.
Cutco Purple Products support a minimum $100,000 donation to the Alzheimer’s Association®.
Show your support during Alzheimer’s and Brain Awareness Month with Cutco’s exclusive Purple collection. Every qualifying purchase from June 1 through June 30, 2026, advances the care, support and research efforts of the Alzheimer’s Association.
Shop Purple Products
Purple Super Shears
Purple Santoku-Style Trimmer with Sheath
Purple 7" Santoku with Sheath
Purple Santoku-Style Cook’s Combo
Purple Cutting Board
Purple Product Package
10 Healthy Habits for Your Brain
The Alzheimer’s Association encourages everyone to adopt healthy behaviors that research shows can help maintain a healthy brain. For more resources on brain health, visit alz.org/brainhealth.
1
Challenge Your Mind
Be curious! Put your brain to work and do something that is new for you. Learn a new skill. Try something artistic. Challenging your mind may have short- and long-term benefits for your brain.
2
Stay in School
Education reduces the risk of cognitive decline and dementia. Encourage youth to stay in school and pursue the highest level of training possible. Continue your own education by taking a class at a local library or college, or online.
3
Get Moving
Engage in regular exercise. This includes activities that raise your heart rate and increase blood flow to the brain and body. Find ways to build more movement into your day — walking, dancing, gardening — whatever works for you!
4
Protect Your Head
Help prevent an injury to your head. Wear a helmet for activities like biking, and wear a seatbelt. Protect yourself while playing sports. Do what you can to prevent falls, especially for older adults.
5
Be Smoke-Free
Quitting smoking can lower the risk of cognitive decline back to levels similar to those who have not smoked. It's never too late to stop.
6
Control Your Blood Pressure
Medications can help lower high blood pressure. And healthy habits like eating right and physical activity can help, too. Work with a health care provider to control your blood pressure.
7
Manage Diabetes
Type 2 diabetes can be prevented or controlled by eating healthier, increasing physical activity and taking medication, if necessary.
8
Eat Right
Eating healthier foods can help reduce your risk of cognitive decline. This includes more vegetables and leaner meats/proteins, along with foods that are less processed and lower in fat. Choose healthier meals and snacks that you enjoy and are available to you.
9
Maintain a Healthy Weight
Talk to your health care provider about the weight that is healthy for you. Other healthy habits on this list — eating right, exercising and sleeping well — can help with maintaining a healthy weight.
10
Sleep Well
Good quality sleep is important for brain health. Stay off screens before bed and make your sleep space as comfortable as possible. Do all you can to minimize disruptions. If you have any sleep-related problems, such as sleep apnea, talk to a health care provider.
The Alzheimer’s Association does not endorse any product or service.
