OLEAN, N.Y., Oct. 2, 2009 – The American Heart Association is closer to reducing the risk of heart disease in women thanks to CUTCO Cutlery Corp. and its Vector Marketing sales force.
CUTCO, a corporate supporter of the American Heart Association’s Go Red For Women® movement and the largest cutlery manufacturer in the United States, exceeded its $100,000 fund-raising goal for Go Red For Women five months ahead of schedule. Through its sponsorship, CUTCO has raised $150,000 for the cause and will continue their drive through the end of February 2010. A special presentation celebrating the milestone took place during CUTCO Cutlery and Vector’s premier Strategic Leadership Conference in Dallas on Wednesday, Sept. 30. Vector Marketing is the exclusive marketer of CUTCO Cutlery in North America.
“I’m thrilled to announce that we’ve far surpassed our $100,000 goal and have moved right along to $150,000 for Go Red For Women,” said CUTCO Corp. Chairman and CEO Jim Stitt. “We could not have done this without a Vector sales force passionate about our commitment to Go Red, and customers who are equally passionate about the cause and our unique product offerings.”
Vector Marketing’s sales efforts won’t stay at $150,000. The Vector sales force plans to sell as much of the exclusive CUTCO products as possible before the early 2010 deadline, Mr. Stitt said.
Most of the money raised so far was done through the sales of CUTCO’s exclusive red Table Knives and Super Shears, which are two of the brand’s most popular products. Ten percent of the purchase price of each pair of Super Shears and four-piece red Table Knife Sets sold is donated directly to the cause.
“Our relationship with CUTCO allows us to reach even more women as we fight their number one killer, heart disease,” said Neil Meltzer, American Heart Association board chairman and president and COO, Sinai Hospital of Baltimore. “We are grateful for CUTCO’s enthusiasm and dedication to this cause, which will provide support to Go Red For Women, so more resources can be made available that give women the knowledge to make life-saving choices every day.”
CUTCO is a corporate supporter of the American Heart Association’s Go Red For Women movement. Between March 1, 2009, and March 1, 2010, CUTCO will donate a minimum of $100,000 to Go Red For Women. CUTCO will donate $75,000 to the cause, plus make an additional contribution of 10 percent of the sales of 4-Pc. Red Table Knife Sets and Red Super Shears.
About CUTCO Cutlery
CUTCO, celebrating its 60th anniversary, is the largest manufacturer of high-quality kitchen cutlery and accessories in North America. All CUTCO products are marketed directly to consumers by sister company Vector Marketing Corp. and are backed by the CUTCO’s Forever Guarantee. For more information about CUTCO, please call toll free (800) 828-0448 or visit www.CUTCO.com.
About Go Red For Women
Since 2004, Go Red For Women has captured the energy, passion, and intelligence of women to work collectively to wipe out heart disease – the number one killer of women. Today, the goal is to encourage millions of women across America to take heart disease personally. Using the simple platform “Love Your Heart,” Go Red For Women engages these women – and the men who love them – to embrace the cause. Healthcare providers, celebrities, and politicians also elevate the cause and spread the word about women and heart disease. For more information about Go Red For Women, please call 1-888-MY-HEART (1-888-694-3278) or visit www.GoRedForWomen.org.
